As the processes of creativity become more systematic, the landscape of creative work has suffered as a result. How can we empower creatives to truly be who they are, reinforce individuality, and solve new approaches to the way that we create? Lab_07 is an ongoing internal project here at PONDERSTUDIO with the intent of supporting our in-house team members and any ideas they wish to explore. Think of it as a cultural incubation program that serves as a case study on our modern working style.
Lab_07 is an internal department and research program focused on expression, experimentation, and sustainability within the fields of graphic design, industrial design, architecture, and fashion design.