Interdisciplinary

Design

Studio.

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about us

a decentralized full service creative studio interposing design with subversion, equity, sustainability, and cross-functionality.
creative process
concept
001
research + development
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Design / Prototype
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production
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Approach.

Overview

Creative subversion is at the very core of our practice, we are not "another agency". We emphasize a transparent and collaborative approach to creation by applying a 4-step process in order to establish successful partnerships with impactful content.

Concept

We collaborate with clients, approaching conception with a strategic point of view. Depending the project we engage with our network and through this process create new approaches to problem solving via visual communication. This method allows us to clarify and translate insights into a foundational and creative approach.

Research + Development

Research and data is a priority in our process. We ensure that we are both well versed in the clients field, and fully aware of their needs and those of the market. With research at the core of our collaborative process, we can help brands develop a purposeful and intentional product/service that speaks true to the audience.

Design / Prototype

We're interested in the juxtaposition between art and design. By studying artists across mediums and design systems, our output is aesthetically pleasing and creative while maintaining traditional design rules. We're aware of trends and tropes across markets and steer clear of both in order to establish bespoke and enduring brands.

Production

Our field is rooted in utilitarianism and so the output should be the same. Design is and should always remain more than a commodity. Our production process ensures that our end result is purposeful to the audience and impactful to the client.

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Principles.

Overview

Our goal is to evolve design via conceptual and operational diversity in practice and organizational structure. Furthermore, we composed a set of principles intended for every member of our collective to exercise. While the following principles are internal, We hope that one day other studios follow, aspire to, or create their own principles of a similar accord.

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Pause + Breathe.

Productivity and efficiency are fundamental in design, however both concepts require mental clarity. You must take a break from your tasks, even if only a few minutes-though regular vacations and time off are suggested.

Write It Down.

An idea is best captured on paper. The tactile feel of a pen or pencil will help you better retain information. Always keep a notebook or stack of post-it notes to write down tasks or anything that comes to mind.

Mix Mediums.

There are effects and methods you will never master until you mix mediums. Try design with markers, pencils, scanners, paint, analog photography, or letter-pressing. An operationally sustainable and continuously evolving practice is the future of our field amidst the rise of artificial intelligence.

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Listen to Everyone.

Everyone’s input within the studio is valuable. There is no right and wrong in creativity, there is only productivity and counter-productivity. Design is visual communication and proper communication requires inclusivity.

Typography First.

Start all design projects with type first. Gather as much copy as possible from the client, reference novels, or use "Lorem Ipsum". Once you can design a beautiful layout without relying on pictures or graphics then you can design anything.

Tactility is Perpetual.

A designer is obligated to maintain the integrity of typography and pay homage to the scribes and writers responsible for the conception of our field. We must never abandon serif or script typefaces as there is no future without knowing and understanding the past.

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Purge.

Misplaced items and overload are synonymous. Part with futile items and donate them to someone else. Allow the principles of design to flow into your personal life.Everything on the artboard serves a purpose, and so must everything in your life.

Freelance.

The modus operandi of your company may not support an individuals’ optimal working style. The encouragement of freelance work promotes experimentation of interests, alternative forms of working, and expansion of skillset.

Conclude.

Always subsequently reestablish yourself in your mission and values. Leave no page unturned and always close the chapter both in your personal and professional life.Completed tasks, projects, promises, and ideas are a sign of reliability.

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Think > Speak.

Be certain that when you speak your words are magnanimous, researched, and thorough. Criticism without thought and empathy is brutality. A thought without research and evidence is merely an opinion.

Immerse.

Surround yourself with the arts. Creative stimuli is essential to imaginational growth. Consider film, music, fine art, choreography, or architecture. Immerse yourself in the world of creativity and you will never run out of ideas.

Always Together.

You will never accomplish anything on your own. Whether you acknowledge it or not, you have never accomplished anything entirely on your own. Give due diligence to those who have helped you. Encourage teamwork and use your network as a support system.

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Store.
our Store is currently under redevelopment and will return soon with a full inventory and international
shipping.
Contact.
mail
General inquiries
hello@ponderstudio.xyz
phone
schedule
Time zone
GMT -5